If your experience is anything like mine, convincing your colleagues to embrace continuous improvement feels like an uphill battle. It feels like more work, “one more thing the college is asking us to do.” While I have rarely had someone ask me point-blank, the question in people’s minds is “What’s in it for me?” I don’t mind this question. I’m not an economist, but I’ve taken enough economics courses in my time to appreciate the model of humans as rational decision makers. If a course of action has no benefit for us, we shouldn’t take that action.